It looks like Motorola’s X phone won’t be the next in the Verizon exclusive Droid line. The Verge had the scoop today, reporting that Motorola’s much hyped new device line will be separate from its long-standing Droid series of Verizon exclusive phones.
Motorola’s forthcoming Moto X phone will not be a Droid device on Verizon, multiple sources tell The Verge. The change marks a sharp inflection point in the tight relationship between the two companies: previous Motorola flagship phones like the Droid RAZR HD and Droid RAZR Maxx HD have all been Verizon exclusives in the US.
With Motorola set to start its print ad campaign hinting at the features of the X, this marks a different path for Motorola flagship phones in the era since Google’s acquisition and restructuring of the mobile giant. While it seems almost certain that Verizon will carry the Motorola X, it won’t have an exclusivity deal, according to The Verge‘s sources.
The Motorola X already seems to be going for a very different market, with its sunny, outdoor campaign and “designed by you” tagline. It’s a far cry from the Droid line’s cyberpunk lite branding that put it forward as a device for the hardcore - especially the heavy, all metal original Droid!
Verizon customers, don’t worry! You have no need to fret, since Motorola’s recently leaked Droid Ultra appears to be carrying on the Droid name and its Verizon exclusivity.
[Via: The Verge]