In its latest study, Juniper Research is looking at prospects of mobile TV and video services. The research firm forecasts that by 2017, revenues from these services on mobile and tablet devices will reach $9.5 billion, up from $4.5 billion this year.
According to their findings, this growth will come as a result of the maturation of the market for streaming subscription services and pay-per-title content, which will see new business models develop for smartphone and tablet users.
As you would imagine, the rise of these services will represent a challenge for mobile operators as they cope with network capacity whilst at the same time striving to attract revenue from video and TV usage. To that end, some operators will be able to rely on Wi-Fi offload and the services that they already offer via their triple-play bundles.
The top three markets for mobile TV and video in terms of revenue will be North America, Western Europe and the Far East & China, whose revenue share combined will represent over 80% of the total. Latin America will become an important market to watch for mobile TV, given that the World Cup and Olympics will be held there in 2014 and 2016…
As usual, you can get additional information from Juniper’s report.
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