Rumor: Apple acquires Matcha TV and video recommendation service

Matcha Logo

TV and video recommendation engine Matcha went offline this summer with nary a mention as to why it was shut down. Thanks to a report by AllThingsD, we now know the reason for the company’s disappearance — it was acquired by Apple.

Apple hasn’t confirmed the acquisition (it rarely does when it scoops up the smaller companies), but Venture Beat¬†also got tipped to this purchase and estimates the deal to be worth between $1 million and 1.5 million.

[Via AllThingsD and Venture Beat]

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