And yet again we see Apple acquiring a mapping company. After Locationary and Hopstop, Cupertino is going for Embark, which offers localized transit apps for cities like New York, San Francisco and London.
There are no doubts in my mind Embark’s technology and data will be included in some future version of Apple Maps, most likely replacing the existing transit features.
Earlier this year, Apple CEO Tim Cook said that Apple has been buying a company every month or two, adding: “We are always looking, and if anything, we will do more of that in the future.”
And here’s a brief promo video for Embark, showing how the service works in New York, and how it could end-up working in Apple maps. Enjoy!
Sell Your Old Cell Phone for Cash
Select your device below to begin:
Buy a New Cell Phone
Best Sellers from AT&T
New Releases from AT&T
See all cell phones from AT&T
Best Sellers from Sprint
New Releases from Sprint
See all cell phones from Sprint
Best Sellers from Verizon
New Releases from Verizon
See all cell phones from Verizon