Apple refunds Breaking Bad Season Pass customers for naming confusion

Breaking Bad ep 509, shot on 12/6/12 by Ursula Coyote

Checked my email this morning and found a message from Apple refunding me for my purchase of the “The Final Season” pass of Breaking Bad. See the thing is Apple has received major criticism from folks like myself who bought the Season 5 pass last year, to then have to buy the next eight episodes in a separate pass named “The Final Season.” iTunes pass customers essentially bought the same season twice, so naturally, folks felt like they were being robbed — and rightfully so.

So to right this wrong, Apple issued a full refund of the season pass (cost at $22.99). In the email message Apple took no responsibility for the botch of the naming.

Dear Customer, We apologize for any confusion the naming of “Season 5? and “The Final Season” of Breaking Bad might have caused you. While the names of the seasons and episodes associated with them were not chosen by iTunes, we’d like to offer you “The Final Season” on us by providing you with the iTunes code below in the amount of $22.99.  This credit can also be used for any other content on the iTunes Store. Thank you for your purchase.

To be honest, Apple is also at fault here because it is complicit along with the studios for price gouging customers by splitting up seasons. Relying on the element of confusion can definitely work when you’re trying to squeeze more money out of folks. However this time around was just more obvious, as people caught on quicker.

Hmm… now that my iTunes account is $22.99 richer, I must figure out what to spend it on.

Any suggestions?

 

  • james

    That’s not a “full refund” it’s a credit! Still apple sticking it to you!

Back to top ▴