Beats to launch a streaming music service soon

Beat Music is looking to enter the online music marketplace with a new streaming service that’ll launch soon. Beats president and COO Luke Wood told the The Next Web that Beats Music will go live in the next few months. It’ll be available on the web and on both iOS and Android devices. Beat is getting a running start as it is likely leveraging the technology and talent it acquired when it purchased the MOG music streaming service earlier this year.

Wood told The Next Web that the Beats service will focus on playlists. Wood said, “We’re going to focus really heavily on playlists, because that’s how we consume music and that’s how most people consume music.” The service will be personalized — it will monitor your listening habits and select tracks to match with your music tastes.

Beats is going up against some heavy hitters in the streaming music business, including Rdio, Spotify and Google Play Music. It was partly owned by HTC, but recently bought out HTC’s share of the company. It is now freed from HTC’s control, but is still working on HTC smartphones that feature Beats audio technology. I assume it’ll also try to get this streaming service on HTC’s phones.

[Via The Next Web]

  • Beats has there hands in everything it seems like. They’ve got a good game plan as far as their marketing and sales goes. This is just another example of that genius.

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