Mobile Traffic Now Accounts for 40% of YouTube Views

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The mega popular video sharing site YouTube is now getting 40 % of its traffic from folks viewing videos on mobile devices. That’s up from 25 % only a year ago!

Google announced the jump in mobile YouTube use at its 3rd Quarter Earnings Call. The mobile video service was acquired by Google in 2006. Google made a point of making Youtube compatible with multiple mobile platforms early on, and it’s finally paying off. At this time in 2011, just 2 years ago, mobile video only accounted for 6 % of YouTube’s traffic. The leap to 40 % is huge!

Former Director of Product Management Hunter Walk tweeted this:

YouTube’s traffic is just another indicator of the shift in computing. People are spending more time, and doing more things on their mobile devices instead of PCs. Youtube and Google wisely stayed abreast of this trend, offering mobile functionality well before other video services.

How often do you watch YT videos on your mobile devices?

[Via: Tech Crunch]

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