With Android 4.4 KitKat expected to be announced alongside the Nexus 5 and possible LTE-enabled Nexus 4, what we have seen of the OS update seems to be rather minimal. Well, according to the latest rumor, this could be because the focus of KitKat isn’t focused on the smartphone experience but the TV experience.
ETNews is reporting that Google is heavily focused on the TV market and that it’s making great efforts to push further into the market with Android 4.4 KitKat. Google TV hasn’t made much of a dent in the market, and it looks like the search giant has been quietly reworking the experience to change that.
We last heard that Google was looking to rename its TV service to Android TV to bring the same familiarity to the market as it has done for smartphones. Still, we’re still pretty much in the dark as to exactly what enhancements KitKat will bring to the table for TVs. The application selection for Google TV is still very small and even updating the service to Jelly Bean hasn’t done much to change that. If Google wants to take control of the TV, which will be a very difficult task, it needs to hit hard.
If Google can bring an improved user interface and better application compatibility to TVs, it may have a fighting chance to resurrect the languishing service it announced a few years ago.
Personally, after my rather shitty experience with the Logitech Revue, the next generation of Google TV needs to make me breakfast if I’m going to pay money for a product like it again.