Moto X Disappointment – Only 500,000 Sold

Motorola’s Flagship, they Moto X launched to much fanfare back in August. The shiny new phone marked a rebirth of Motorola after its acquisition by Google, and was meant to usher in a new era of smartphone dominance. Now the latest numbers are showing that the Moto X’s sales have fallen well below expectations, moving only 500,000 handsets so far.

The Moto X aimed to carve out a new niche for Android smartphones. Easy to use, convenient features, battery life, and deep customization instead of raw horsepower. The Moto X’s specs were fine, but certainly not cutting edge. The marketing around the Moto X centered much more around its ease-of-use and fun features, pitting it more against Apple’s iPhone than high-end Android devices. The personalization offered by the Moto Maker was also a key selling point, giving customers the opportunity to create their perfect custom device.

It all seemed like a winning formula, and the Moto X was supposed to be Motorola’s great rainbow-hued hope. The company had struggled for year, and the Moto X was meant to announce its renewed relevance under Google’s ownership and guidance. But today’s revelation didn’t do much for morale.

The Wall Street Journal broke the story, referencing Strategy Analytics‘ data. In the 3rd quarter of 2013, 500,000 Moto X’s were sold. In comparison, Samsung’s flagship the Galaxy S4 had moved more than 10 Million units in the first month following its release last April. The article also noted that Motorola had recently dropped the cost of the Moto X from $199 to $99 (with contract) across all carriers.

Today, Motorola unveiled the Moto G which is a decidedly lower-end device than the Moto X. The release of the Moto G shows a shift towards a more affordable approach from Motorola. The Moto X’s little brother will probably be a free phone (with contract) on most carriers. It’s currently priced off contract at $179 for the 8GB version and $199 for the 16GB version

[Via: WSJ]

  • Gary An

    I think the problem was that it’s biggest selling point, Motomaker, was only for AT&T.

    • Not to mention not a full quarter, also GS4 is the 4th iteration of the device vs 1rst for the X. Baby compare the two at this point.

    • Karen

      Correct, in addition, AT&T, sprint, Verizon, T-mobile only had the 16GB Moto x for purchase. I wanted to purchase the 32GB Moto X & access Motomaker to add to the design of the phone but could only do that via AT&T. I refuse to have AT&T as my cellphone carrier since I left AT&T due to poor service. Also, all the Android smartphones have 3 groups of apps pre-installed into the android phones including the Moto X: amazon apps, Motorola apps & carrier apps. These 3 groups of apps take up a lot of storage space on a phone, therefore, a 32GB or 64GB phone is needed. I had a 16GB Android phone & I had to constantly re-boot the phone because the phone constantly froze due to lack of storage. Therefore, I ended up purchasing a 64GB 5S IPhone which only has 1 group of apps: apple apps. Apple, AT&T, T-Mobile, Sprint & Verizon offer the 16, 32 & 64GB 5S IPhone for customers to choose from to purchase in all the colors offered: silver, space grey & gold.

  • e Blogga

    They are making it sound like Motorolla has really been flopping under Google.
    1) Moto X is probably the first device that has Google’s influence.
    2) It’s not avaliable world wide.
    3) It’s new in it’s class for Motorolla.
    4) Give Google a few more years then I think we can be judgemental on their success.

    The only fault that I would give to the folks at Motorolla is they @#$@# up by locking it down to AT&T. This is not the time to make a profit but to get your gears out so people can be familiar with it. Dumb move…

    • poor_carrier_support

      Another failure was poor carrier support of the device. Verizon was too busy pushing their Droids to care about Moto X. In both AT&T and Verizon stores I visited, I barely managed to find a working Moto X. We almost left one Verizon store thinking they didn’t have one. In each store, the Moto X was thrown in the back corner, buried with the crap low end phones.

  • rebirthofcool

    Moto X was the bait, Moto G is the frontrunner for Google besides Nexus line

  • cornerofthemoon

    At least Blackberry can avoid being the only Mexican piñata in tech for awhile.

  • Jay

    I just ordered a black “plain” MOTO X through AT&T for $50 and I can’t wait to get it!

    I really think Motorola didn’t emphasize in their ads that each of the two cores carries a specific task for the phone, letting the phone run quicker and smoother without the need of a quad-core. The lack of that knowledge really shows when people do reviews on YouTube and may mislead people. People probably compare the MOTO X’s specs with the S4, for example, and see it as a low-end rip-off, especially since the inital price at launch of the MOTO X was $199, and no expandable storage, and it makes sense. Heck, I was waiting for the phone to come down in price too, despite my knowledge of the phone’s capabilities.

    Its a underrated phone that had not-so-good marketing from Motorola, despite that funny commercial on YouTube. They came to their senses and started releasing it other carriers (except for TMobile), plus letting Verizon have the MotoMaker option, but they took too long to make changes. Hopefully Motorola will bounce back during the holiday season and sell more phones with their lower prices.

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