Lenovo is eyeing expansion to Germany, with plans to bring its smartphones to Europe’s largest economy next year.
Speaking to German business newspaper Handelsblatt, Lenovo’s head of the local division Stefan Engel confirmed the news without setting any firm dates.
However, while the Chinese company is already selling notebooks and computers in Germany, smartphones are generally offered by network providers. As such, said Engel, Lenovo needs to build up contacts with operators during the coming months.
The idea to expand to Germany comes on the heels of recently-announced Q2 results that saw profits surge 36%, to $220 million, as sales of mobile devices more than doubled from a year ago. This in turn helped cement Lenovo’s position as the world’s fourth-largest smartphone vendor with year-on-year shipment growth of 78%.
The Chinese vendor has been steadily improving its mobile device portfolio and by the time they launch in Germany (and other places in Europe for that matter), it should be able to compete with other handset makers. Or so we think, what do you say?