Well, isn’t his an interesting turn of events? AT&T, once the king of mobile carriers is seriously freaked out by T-Mobile’s recent success and is bribing T-Mobile customers to switch to their service plans. If you cut the cord with T-Mobile and jump over to AT&T, you will receive a $200 credit, and you could receive an extra $250 when you trade in your old T-Mobile smartphone for a shiny new AT&T model. That’s a total value of $450, although I wouldn’t expect to see quite that much if I were switching.
If you don’t want to purchase a new handset, AT&T will let you bring your own device and still receive the $200 switcher’s bill credit.
This move comes as a surprise, and is pretty hilarious considering that this strategy has been rumored to be used by T-Mobile as part of John Legere’s next UnCarrier move, which will be announced at CES next week. It’s rumored that T-Mobile’s UnCarrier move would be to offer money to those who switch from competing carriers to T-Mobile. Apparently, AT&T’s imperial spies penetrated T-Mobile’s rebel stronghold and have stolen their secrets.
Interesting move, AT&T. Now it’s T-Mobile’s turn to retaliate, which will happen on January 8th at CES next week.