CES 2014: T-Mobile Announces Un-carrier 4.0 – Will Pay Off Your ETF And Offer Phone Trade-Ins

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T-Mobile has been on the up and up since it first announced its new Un-carrier strategy, and today it’s propelling itself even further to the top of the carrier chain. During its press conference, CEO John Legere announced the new Un-carrier 4.0 plans that will have a ton of people switching over to team Magenta. See the trend happening here?

So what’s new in Un-carrier 4.0? Take a look:

·         ‘Get Out of Jail Free Card’ – T-Mobile will pay off the early termination fees for customers that want to switch from AT&T, Sprint or Verizon. With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $650 per line.

·         4G LTE Network Fastest in Country – T-Mobile’s nationwide 4G LTE network extended its reach to 209 million people in 273 metro areas, and is now the fastest in the country, according to millions of real-time speed tests. T-Mobile is continuing to add more spectrum to this footprint and has commenced the launch of its Wideband LTE service (20+20 MHz LTE), beginning in Dallas, doubling already best-in-class speeds.

·         New device announcements – T-Mobile announced three new devices that can take advantage of T-Mobile Wideband LTE, including:

o   LG G Flex – World’s first curved, flexible smartphone from LG Electronics.

o   Samsung Galaxy Tab 3 (7.0) – Latest Android tablet in T-Mobile’s 4G LTE device portfolio. T-Mobile customers receive 200 MB of free data each month with the Galaxy Tab 3 for as long as they own the tablet.

o   Sony Xperia Z1s – T-Mobile is again exclusively partnering with Sony to bring its latest flagship smartphone to customers.

Not only is T-Mobile going to pay off early termination fees (ETF) for individuals and families when they switch over, but it will also allow them to trade in their phones from your previous carrier. This will allow for an easy transition with a new carrier and a new phone.

So how does it all play out? Here’s the nitty-gritty on the way T-Mobile will pay off your fees:

Starting tomorrow, customers from the three major national carriers who hand in their eligible devices at any participating T-Mobile location and switch to a postpaid Simple Choice Plan can receive an instant credit, based on the value of their phone, of up to $300. They then purchase any eligible device, including T-Mobile’s most popular smartphones, now priced at $0 down (plus 24 monthly device payments, for well-qualified customers). After customers get the final bill from their old carrier (showing their early termination fees), they either mail it to T-Mobile or upload it to www.switch2tmobile.com. T-Mobile then sends an additional payment equal to those fees, up to $350 per line. Trade-in of their old phone, purchase of a new T-Mobile phone and porting of their phone number to T-Mobile are required to qualify.

So while there are a couple of hoops to jump through to get your fees paid off, you’ll likely be happier in the long run if you’re looking to get out of the contract you’re currently locked in.

T-Mobile is continuing to make waves in the mobile industry, and has done a lot in a little over a year. We’re also willing to be that it has no intentions of stopping anytime soon.

So what do you think about the new Un-carrier 4.0 plan from T-Mobile? Sound off in the comments below!

press release below:

T-Mobile Delivers Contract Freedom for Families By Paying Off Early Termination Fees

 

Company marks 1st anniversary of Un-carrier revolution by offering to reimburse entire amount of customers’ early termination fees when they switch from AT&T, Sprint or Verizon

 

LAS VEGAS — Jan. 8, 2014 — One year ago at International CES, T-Mobile US, Inc. (NYSE: TMUS) threw down the gauntlet, promising relief for customers fed up with a broken, arrogant wireless industry. Since then, the company has delivered on its promise with a relentless barrage of Un-carrier industry innovations.

In its latest move, T-Mobile is eliminating one of the last remaining obstacles for individuals and families wanting to switch from AT&T, Sprint or Verizon to the Un-carrier by offering to pay off their early termination fees. With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $650 per line.

“We’re giving families a ‘Get Out of Jail Free Card,’ said John Legere, president and chief executive officer of T-Mobile. “Carriers have counted on staggered contract end dates and hefty early termination fees to keep people bound to them forever. But now families can switch to T-Mobile without paying a single red cent to leave them behind.”

Customers have been flocking to T-Mobile for its no annual service contract Simple Choice Plan, industry-leading JUMP!™ upgrade program, unlimited global data at no extra charge in 100-plus countries, and most recently for Free Data for Life on every tablet — up to 200 MB of free 4G LTE data every month for as long as they own their tablet and use the registered device with T-Mobile. But Nielsen research suggests up to 40 percent[i] of families hold back from switching because of high early termination fees (ETFs), and a recent online poll conducted by GigaOM suggests that 78 percent[ii]would switch to T-Mobile if their ETF was paid. ETFs can cost as much as $350 per line. Multiply that two, three or four times for a family, and switching becomes an extremely expensive proposition.

“Carriers like to make you think you’re just signing up for two years with their family plans, but with staggered expiration dates and early termination fees, they’re really locking you in forever,” said Mike Sievert, chief marketing officer for T-Mobile. “Now, families are free to switch without worrying about early termination fees. And by switching to T-Mobile, a family of four can save $1,880 over two years compared to an AT&T shared family plan[iii].”

Here’s how T-Mobile’s offer to pay off these fees works:

Starting tomorrow, customers from the three major national carriers who hand in their eligible devices at any participating T-Mobile location and switch to a postpaid Simple Choice Plan can receive an instant credit, based on the value of their phone, of up to $300. They then purchase any eligible device, including T-Mobile’s most popular smartphones, now priced at $0 down (plus 24 monthly device payments, for well-qualified customers). After customers get the final bill from their old carrier (showing their early termination fees), they either mail it to T-Mobile or upload it to www.switch2tmobile.com. T-Mobile then sends an additional payment equal to those fees, up to $350 per line. Trade-in of their old phone, purchase of a new T-Mobile phone and porting of their phone number to T-Mobile are required to qualify.

This offer to pay early termination fees provides families with a quick way to escape carrier contracts that have deterred them from pursuing a better and more affordable wireless experience with T-Mobile.

T-Mobile is also making it easier for its longtime customers to migrate to Simple Choice plans as well without incurring any migration fees. To qualify for this option a current customer under contract trades in their current device and purchases a new T-Mobile device and switches to Simple Choice. In addition to waiving the migration fee, T-Mobile will also eliminate the existing annual service contract for that customer’s line.

With a Simple Choice Plan from T-Mobile, families start with one line at $50 per month for unlimited talk, text and Web with up to 500 MB of 4G LTE data. They can add a second phone line for $30 per month, and each additional line is just $10 per month. In short, a family could get four lines for just $100 per month (plus taxes and fees). The potential savings are so significant that if every single AT&T, Sprint and Verizon customer switched to a Simple Choice Plan, T-Mobile estimates they would save up to $20 billion [iv]collectively each year.

In addition to great family plan savings, individuals and families can also enjoy an incredible wireless experience thanks to T-Mobile’s rapidly expanding nationwide 4G LTE network– now the fastest[v] in the United States. For more information, visit the T-Mobilenewsroom.

About T-Mobile US, Inc.:
As America’s Un-carrier, T-Mobile US, Inc. (NYSE: “TMUS”) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company’s advanced nationwide 4G and expanding 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.

  • Baba

    I think it will work……… Me my self pulled my 7 lines from AT&T to tmobile. Very happy with network, call quality, speed etc

  • Jesse Angel

    I currently get 35+ mps with Verizon . Can tmobile beat that ? Quality over quantity

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