Amazon’s First Fire Phone Ad: It’s the Content, Stupid!

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Amazon’s first Fire Phone ads are hitting the airwaves, touting not the phone per se but Amazon’s extensive library of content. The ad features two young hipster kids who are planning out the next few hours with their devices. It’s cute and quaint, and will surely get the attention of parents everywhere.

The Amazon Fire Phone is the kind of device that makes you foam from the mouth in anger and contempt. It’s expensive, gimmicky and only available on AT&T. But despite the rantings of tech bloggers and enthusiasts everywhere, Amazon could be on to something. Sure, the Fire Phone won’t convert Android and iOS fanboys over to Amazon’s universe, but that’s not what Amazon is depending on. The Fire Phone is aimed at those who have already sunk a ton of money into Amazon’s content ecosystem, and customers who purchase items on a regular basis. The Fire Phone is basically the ultimate hand-held portal to Amazon’s products, which will either be Amazon’s great success or downfall.

All hating aside, how well is the Fire Phone actually doing? Well, we don’t have any hard numbers to go on at this point, but the Fire Phone is listed as the #1 best seller on Amazon’s contract cell phone list. Seems a little fishy to me, but hey, them’s the numbers. Last time we checked in with the Fire Phone a few weeks back it wasn’t doing so hot, coming in at number 68 on Amazon’s best sellers list in electronics. The Fire Phone has inched up that list a bit, coming in at number 54.

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What are your thoughts on Amazon’s Fire Phone? Let us know in the comments.

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