Steve Litchfield proposed a question on Friday: which method of consuming video content do you see taking off in the future? DVB-H aka the same broadcast system principle our parents and their parents grew up with or on demand content a la YouTube? In less time than it takes for blood to move from one chamber of my heart to the other I’m going to have to say forget about DVB-H and make a loud plea to operators to upgrade their networks to support more bandwidth versus backing a technology that will provide little value to end users.
Rich media is obviously where the internet is now and we are only going to get more of it in the future. Location based services are just starting to become a reality, wouldn’t it make sense to combine rich content with location? I should be able to walk into a Banana Republic and take out my phone where it will ask my permission to play a clip of the male models portraying the Winter 2008 collection. DVB-H on the other hand will allow me to watch the same handful of channels that are already available at home, but now in my pocket.
DVB-H is too little too late. Forget about it and tell your operator to invest that money into 4G networks or 3.9G LTE.