Virgin Mobile USA has teamed up with Burger King and Warner Music Group to bring its customers affordable ringtones. For a limited time, Virgin Mobile USA is bringing the popular BK Value Menu concept to the mobile channel, delivering a selection of ringtones at a buck a pop.
The Virgin Mobile Ringtone Value Menu powered by BURGER KING allows Virgin Mobile USA customers to choose from a list of available options via the VirginXL WAP deck or online at www.virginmobileusa.com for $1.00 each. The WMG artists featured were chosen to appeal to a wide range of music tastes and also include Buckcherry, Casa De Leones, Danity Kane, Estelle, War, Group 1 Crew, James Otto, Plies, and more.
As for Burger King, Virgin Mobile USA’s customers should expect to hear more from them as they plan to promote their food through sponsorship of WAP banner ads and SMS blasts… More information on the Virgin Mobile Ringtone Value Menu is available from here.
And before I let you go, I must add I’m not sure what’s the whole idea behind this. We should pay $1 for ringtone, please be annoyed with commercials. Strange…