We all know India is an important market for every single handset maker, so it doesn’t surprises that today Sony Ericsson announced a new major position in the country and an experienced person in charge. The Swedish-Japanese handset maker appointed Anil Sethi as a President and Region Head of Sony Ericsson India with immediate effect.
Anil joins Sony Ericsson after almost 8 years with Sony Canada in Toronto, where his most recent position was Senior Vice President of Broadcast & Business Solutions and Systems Integration. Prior to this role, he completed a number of high profile international assignments within the Sony Group including, senior business and commercial roles in Europe, India, Saudi Arabia and the UAE. During this time Anil established and managed Sony’s first production facility in India and was closely involved in setting up the Sony Gulf regional operations, with its hub office in Dubai, and the Sony India organisation, headquartered in Delhi.
Commenting on its appointment, Anil said: “I am delighted to return to India and bring home my international business experience. The Indian marketplace is exciting and of strategic importance to Sony Ericsson. Our manufacturing presence and R&D in India is a reflection of our commitment to this great country and its growing consumer base.”
At his new job, Mr. Sethi will be based at the Sony Ericsson offices in Delhi.