Vringo has announced an agreement with Turkish mobile operator Avea to provide Turkey’s first video ringtone service. Touted as the world’s first carrier-led video ringtone subscription service, it allows Avea’s subscribers to grab Vringo’s video ringtone application and from there pick any of the more than 4,000 video ringtones.
Vringo and Avea are launching the service via the carrier’s popular youth platform Patlican, bringing Vringo’s video ringtone application and 4,000+-clips-and-counting video ringtone library exclusively to Patlican members. Members will receive a 60-day free trial, followed by a monthly subscription fee of 4 SMS/8 counters, which includes the application, access to a number of video ringtones and free data for downloading Vringo. Members will be able to reach these services and contents from patlican.vringo.com.
Vringo also brings to Patlican members a library of pay-per-clip premium video ringtones, culled from the company’s relationships with international content owners such as leading music aggregator INGrooves and local Turkish content partners. These video ringtones will range in price from 10 to 16 SMS, with a 50-percent discount for Patlican members.
A “robust” marketing campaign is prepared to accommodate the launch of the new service, which will include out-of-home, TV, print, Web and mobile advertising. The carrier plans to roll Vringo out across its broader subscriber base later in the year.
As I’m not a guy who will buy a video ringtone, I would like to hear it from you. Have you ever bought a clip to use it as a video ringtone? Will you do it again? I can hardly see this flying, but then again, it’s just me…