Rich media advertising provider, PointRoll, announced expanded distribution partners to run its rich media ads on the Apple iPhone. Among the web publishers involved are such website as ESPN, AOL’s Platform-A, Millennial Media, and USA TODAY — which in total should deliver over half a billion impressions each month on the iPhone.
According to PointRoll’s press release, their technology permits advertisers to reach users with interactive content such as video, data collection, send to a friend, tap to call and more. This is all done without requiring the iPhone user to download any applications, yet many of the features from the desktop/computer environment still apply…
More information about PointRoll’s offering can be found on their website.