Digital marketing agency iCrossing has recently released a free iPhone app called Say What?, which they call the “social media monitoring application” that enables integrated search of Twitter, Digg, and thousands of forums and blogs.
The application scans the most active social media networks for a keyword or phrase, and returns a real-time snapshot of what is being said where and by whom. Moreover, users have the option to dig deeper into the responses on a particular source, and a search history is saved so you can quickly return back to your searches after some time.
The way I see it, Say What? could be used to track what people are saying about some company and in that sense it’s a must have for PR folks, at least those with iPhones. AppStore link is here.