A company called Brightkite has launched the first augmented reality advertising solution in the U.S. For the start, they have partnered with Best Buy to run what seems as the first AR ad within the Brightkite app for Android and the iPhone.
The trick is in using highly targeted information such as places you visit often along with activities you engage in to serve appropriate ads. Sure, that could be invasive, but by now you got used to Google’s search-relevant ads, right?
Anyway, the first augmented reality ads are here and I’m sure during 2010 we’ll see a bunch of companies entering the space. Layar instantly comes to mind, but there are other players as well…
[Via: mashable]