While HTC is clearly the top-dog in the touchscreen-based Windows Mobile smartphone market, it looks like the (arguably) sleeker handsets from Motorola and Samsung have taken away HTC’s #1 position in the non-touchscreen Windows Mobile smartphone market. Citing internal data from Microsoft, DigiTimes is reporting that HTC owned 50% of the non-touchscreen WinMo market last year (June 2006 to July 2007), but that market-share dropped to under 30% in the face of competition from handsets like Motorola’s Q and Samsung’s BlackJack.
HTC is the clear leader in the touchscreen-based Windows Mobile smartphone segment – about 50% of Windows Mobile smartphones with touchscreens coming out of HTC’s factories. After all, the touchscreen WinMo market is HTC’s niche and they’ve got that angle covered.
But, HTC is going to have to turn it up a notch if they want to stay ahead of increasing pressure from other touchscreen smartphone manufacturers. Not to mention all that bad press from the HTC video driver shenanigans.
[Via: DigiTimes]