AdMob announced that it has launched a global iPhone ad marketplace with new iPhone-optimized interactive advertising formats. The new ads include Brand and Performance formats that will function in both the browser environment as well as native applications built for the iPhone. In addition, the mobile ads company unveiled a developer program as well as $1 million ad fund for developers worldwide to promote their iPhone applications, sites and services.
AdMob’s new iPhone ads are already available to advertisers on AdMob’s website and through AdMob’s sales organization. The ads blend graphical display with one of eight iPhone-specific actions:
- iTunes – open the iTunes store and purchase music or video content from iTunes
- AppStore – visit the AppStore and download applications
- Audio – listen to recorded or streaming audio content
- Video – view video and share video with friends
- Call – initiate a voice call
- Maps – launch maps and display relevant locations near user’s location
- Web – visit web pages
- Custom – “interactive user experiences”
Launch advertisers include such companies as Ford, Electronic Arts, Land Rover, Jaguar, Universal Pictures, Loopt and Shozu. On the other side, publishers that participate at the launch include AccuWeather.com, MovieTickets.com, Mippin, Flirtomatic and Loopt.
You can see video examples of the ads from here, and more information is available on AdMob’s website.