Amobee Media Systems has announced that both Motorola and Cisco systems have made strategic investments in the company. They join existing investors such as Telefonica, Vodafone, and some financial institutions. This investment comes on the back of news of successful alliances with Telefonica, and go-live deployments with Vodafone.
The Amobee media system establishes a new revenue stream for mobile operators who can offer their ad-enabled inventory to agencies and advertisers seeking to buy, deploy, and monitor campaigns across all mobile channels. The Amobee system also ensures that mobile customers are getting the most relevant advertising experience.
Using a single, telco-grade ad serving solution, Amobee dynamically inserts relevant ads into all mobile entertainment and communication channels, including video, music, messaging, games, and WAP. Due to this operator-centric approach, Amobee has enabled mobile advertising campaigns for world-renowned brands like Acura, Coca-Cola, Canon, Fox Searchlight, Mercedes, and more, in partnership with major operators like Telefonica and Vodafone.
It is really “game on” now in the Mobile Advertising space – the consolidation and buy-outs that have formed much of the corporate activity of the last 2 years mean that now the “small guys” are either invested in by the “big guys”, or owned by them. With social media and Mobile Internet Devices leading the revolution of how advertising is distributed and consumed, a full-on war is looming between some very well-funded players. Everyone wants the lion’s share of the market, but as we all now, there is only one head of the pack!
[Via: INO.com]