YouTube has reportedly started testing out ads on the mobile version of it’s site (http://m.youtube.com). These ads are apparently on the US and Japanese pages of the site.
The Mobile version of the site hasn’t been running all that long, and has overcome some technological issues to do so – mainly that whilst PC-based browsers can accept Flash video, Mobile devices require it in 3GP format – which means a hefty transcode of all videos to be offered over mobile access.
Delivering this, and the iPhone-specific version of the site (which I believe accepts another video format again!) are major ticks in the box for YouTube, and are about widening users channels and access – but this latest move is all about monetising it.
[Via: washingtonpost.com]