T-Mobile is teaming-up with Yelp to preload their mobile app on select Android smartphones, including the Samsung Exhibit II 4G, T-Mobile myTouch and T-Mobile myTouch Q. But that’s not all, T-Mobile customers get a customized version of the application that comes with some additional features like advanced filters that make searching for a business easier and faster. Moreover, there is a new “saved search” functionality, which allows users to save search filter settings (e.g. open now, free wifi, price range, and outdoor seating) and use the same criteria over and over without having to re-enter the specific filters.
To help promote this new initiative, the two companies will run an integrated marketing campaign in select markets such as Austin, Denver, Detroit, Honolulu and Sacramento. The efforts will include a device give-away at Yelp Elite parties with some parties also featuring T-Mobile gift card giveaways. Select T-Mobile retail locations will also feature special Yelp check-in offers with the first 100 people who use the Yelp app to check into the store getting an eco-friendly Yelp tote bag.
Finally, it’s worth adding that existing T-Mobile users with Android smartphones are also able to download the free customized Yelp app…
Yelp (FREE) [Android Market link]