Nokia launched “Project 95” that will take a seasoned traveler, Peter Schindler, on a 20,000-plus kilometer road-trip across China. Peter will be equipped with the Nokia N95, and will keep a record of his excursions by maintaining a mobile blog.
“Project 95” will also raise funds for the China Youth Development Foundation (CYDF) to support sports and education programs for children in remote regions. When the trip ends, Nokia will put the car that Peter drives for auction, the Caterham Superlight R300 sports car – proceeds will be donated to the CYDF. The public can also contribute donations through various channels during the road trip.
Nokia’s project also has an interactive element. Users can advise a route for Peter, ask Peter to deliver personal greetings to friends, and vote on a name for Peter’s car, among other things – all through project95.sina.com.cn website.
Peter will commence his journey in Shanghai on May 9 and conclude the trip in Beijing on August 12.