Following their deal with Turkish carrier Avea, Vringo announced that they have yet another operator on board – France’s Bouygues Telecom. Under the agreement, the two companies will bring Vringo’s video ringtone application to millions of French subscribers.
The Vringo application, along with its burgeoning library of thousands of video ringtones, will be available for free to all Bouygues users at launch via wap.bouygtel.fr. By installing Vringo, more than 6 million postpaid Bouygues customers will also be able to create their own video ringtones and take advantage of Vringo’s VringForward technology, which lets users share their personalized video ringtones to their friends just by calling.
Initially, users will be able to access free video ringtones, only — from music videos to cutting-edge animation to documentary footage. In 2009, however, premium “Vringos” will be added to the catalog, giving Bouygues users access to the “largest collection of video ringtones anywhere.”
Commenting on the announcement, Olivier Laury, content director at Bouygues Telecom said: “Partnering with Vringo, whose video ringtone application illustrates mobile and fixed Internet convergence, is a natural extension of our own integrated offers. Working with Vringo to implement its technology has been a collaborative and effective process.”