Older research had pitted Canadian activity in mobile tech against developing countries, and according to a more recent study, things haven’t changed. TNS has determined, after surveying 32 countries, Canadian penetration sits at around 70%, which places it somewhere between India, Vietnam and Mexico. Wow. The average purchaser was willing to shell out US$114 for their next phone, making Canadian consumers the second-cheapest mobile shoppers ranked. Although smartphone growth remains strong in Canada, as everywhere else in the world, most consumers aren’t willing to pay more than they are for existing land lines. Of course, the findings are no surprise when you consider three-year contracts are standard, early termination fees up to $400-range on Rogers (plus up to another $100 if you’re terminating data as well), and $30/month gets you 1 GB. For a closer look at the research findings, check out TNS.
[via Cellular News]