Mobile advertising marketplace mKhoj has recently announced its offering for the “rest of the world,” by introducing support for local languages in seventeen different countries. As a result and thanks to mKhoj’s implementation of UTF-8 encoding technology, mobile advertisers can leverage mKhoj’s ad network to display ads in hundreds of languages, including Afrikaans, Arabic, Bahasa, Hindi, Tamil, Turkic, and Zulu.
When advertisers sign up, they now have the ability to upload their mobile advertising in any local language and in any alphabet, effectively giving them new ways to target and communicate with consumers.
Commenting on the announcement, mKhoj’s Abhay Singhal said: “Empowering advertisers to speak to consumers in their native language enables them to make more personal connections with their target audiences. This provides multinational advertisers a more effective way to reach local audiences around the globe.”