Nokia purchased cellity today, a company based out of Hamburg, Germany. No details were given about the financials involved, except that all 14 employees will soon become powerpoint zombies Nokia employees by Q3 of this year. What does cellity do? According to their website:
cellity AG founded in October 2006, has developed their own software technology which offers a connection between innovative address management and all important communication channels. Address book 2.0 enables contact data from different sources (such as cell phone address book, Outlook, Twitter, Social Networks) to be stored intelligently in one secure place. The cellity Communicator (address book 2.0 included) provides the user with a wide range of communication features: classic telephony, conference calls, SMS, mobile email-forwarding, Twitter updates and communication in social networks. The cellity Communicator with address book 2.0, brilliant in so many ways, can be used with every web browser or cell phone. The data is always secure and synchronized. The free cellphone applications have already been downloaded over 8 million times in over 160 countries and work with any mobile and SIM card.
Which leads me to believe Nokia’s attempt at building a social network on top of their current “Contacts on Ovi” solution must be so bad, that mergers and acquisitions has to buy up these little guys. cellity, and I emphasize the lower case c, has a YouTube video about their main product and it’s … well just watch it yourself:
How are the people sitting at home, either fired of laid off from Nokia, reacting to this?
Note: cellity’s products will no longer continue to be supported as of September 30th, 2009 according to the company’s blog.
Here is their 2 minute pitch. Try not to fall asleep: