According to Juniper Research’s new report on mobile coupons, more than 300 million people will use mobile coupons by 2014, principally in developed markets. Both consumers and advertisers benefit from mobile coupons – consumers get a service which directly saves them money, whereas marketers take advantage of location features build inside many of the services.
However, Juniper’s report also identified some market constraints. For instance, due to privacy issues, some users could be reluctant to share their mobile number to participate in coupon schemes due to the danger of spam and fake coupons.
Further findings include:
- ARPU from NFC coupons and smart posters will exceed ARPU from NFC payment transactions
- North America and Western Europe to be major regions for mobile coupon usage in 2014
Additional details on Juniper’s report titled “Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014” are available from their website.