Lately, we’ve spotted the new social network which adds the much needed “mobile element” to the equation, allowing users to share media, calls, and messages with their friends directly from their handsets — not that other social network don’t have a mobile element. Kadoink was founded in 2005 and just like many of the Web 2.0 services it’s still in beta — private beta to be more precise.
Although it contains the web element, Kadoink is primarily the mobile social network, hence you can access it from your mobile phone. However, the differentiating factor here is that Kadoink can operate through a series of short code commands via SMS. The good thing about this is that users don’t have to rely on the mobile web access, which is good for those on a limited data plan. Plus, this way the service supports EVERY mobile phone which can send text messages — i.e. all of them.
As for the web element, using it you can do pretty much the same things as from your mobile phone, except that it’s much faster to fine-tune everything from the Web environment. In addition, Kadoink has created an interactive mini-page widget that users can place on their blogs and social networking profiles to engage with their audience. Not to forget this is also the viral marketing tool for Kadoink…
To sum things up. As Mashable has put it, Kadoink is like Twitter on steroids. I would add it’s a uber-cool version of Twitter-like tool, which can everyone use. And while it takes some time to get used to sending SMS commands, this may be the single killer feature of the new service — the barrier for entry is an SMS-capable phone. I wonder (when) will any other handset maker or a carrier partner with Kadoink. If Nokia can run Mosh, why wouldn’t Sony Ericsson for instance license Kadoink?