Nokia had already done some research regarding the DVB-H technology. Now, another pilot project involves German mobile network operators E-Plus, O2, T-Mobile and Vodafone. It started in Berlin, Hamburg, Hanover and Munich and will run until August 31 except Munich where the pilot ends on July 31, 2006. The main point is to allow FIFA World Cup visitors to enjoy live TV programs.
During the pilot project 14 TV channels (ARD, ZDF, Nord3, BR, RBB, RTL, Sat.1, ProSieben, n-tv, N24, VOX, MTV Music, Eurosport and a regional channel) and six radio channels are accessible live on any DVB-H enabled device (i.e. Nokia N92).
The mobile TV pilot is based on DVB-CBMS open standards, which is supported by a number of handset and mobile TV platform manufacturers, including Nokia.
UPDATE: Apparently, it is not that financialy viable to operate a mobile TV broadcasting service. Cellular-News has a story.