I’ve just found this JupiterResearch’s release, which suggests that mobile consumers are not that likely to buy a mobile video content.
With 11% of mobile phones which will be sold this year sporting video playback capabilities, it’s logical to expect that companies will compete to sell this kind of content to consumers. However, Jupiter’s paper says that only a single percent of subscribers will actually pay for a mobile video subscription. Furthermore, 25% of consumers in a Jupiter survey showed interest in watching mobile video on their phones. Of those who did, live TV was the top choice of content, followed by full length movies, short video clips and pre-recorded TV shows.
Related to that. One should keep his eyes on the Apple as they’ve recently started to sell movies on their iTunes store. Apple, being the trendsetter, may be the company which will push consumers toward the mobile video. We’ll see…