Interactive conglomerate IAC announced the launch of Ask Mobile GPS, a GPS-enabled lifestyle application featuring the best of Ask.com, Citysearch, and Evite.com, along with instant location finder and turn-by-turn navigation powered. This is the first application/service that will combine local content, social networking and GPS navigation.
“With Ask Mobile GPS, your cell phone is like the remote control for your life. With the bundling of GPS with our lifestyle brands, your phone knows exactly where you are, so there’s far less hunt-and-peck entering of information on the keypad when you’re out and about,” said Jim Lanzone, CEO of Ask.com. “We’ve adapted our brands specifically for mobile phones — we’re not force-fitting content that should be read on a computer screen onto a cell phone.”