The market for mobile phone accessories is booming. According to ABI Research, it will generate over $32 billion in revenues this year, $4 billion more than what is expected from the smartphone market. Around 77% of these revenues will come from the sales of “after-market” mobile phone accessories and the remaining from “in-box” accessories shipments. Furthermore, ABI Research expects this market to grow steadily and generate over $80 billion in revenues in 2012.
Handset vendors now recognize that to increase sales of their high-end mobile phones, they need to provide accessories that allow users to fully enjoy and benefit from the features provided in those handsets. Nokia is addressing the handset accessory market with a distinctive approach of “Mobile Enhancement” products while Motorola is placing special emphasis on the growing “Personalization” and “Self-Expression” trends.