Latest Telephia’s Premium SMS Report provides a detailed look at the US market for off-portal content purchased via premium SMS from off-portal storefronts as well as premium text messaging services, like voting/sweepstakes and chat. According to the mobile consumer research firm, premium SMS revenues totaled more than $273 million, making up 32% of mobile content revenue in Q1 2007. Of that number, 79% or $215 million was spent at off-portal storefronts for such content as ringtones and horoscopes, while voting/sweepstakes entries accounted for 13%, generating more than $35 million in revenues.
“Premium text messaging continues to be an additional way to reach consumers directly — off the carrier decks. Premium SMS has grabbed a healthy slice of the mobile content market, accounting for an off-portal share of 32%,” said Kanishka Agarwal, vice president of mobile media at Telephia. (via: marketwire)