According to the new Strategy Analytics report “Global Mobile Advertising Update: Outlook Bright as Inventory Expands”, advertisers will spend $1.4 billion on mobile media this year. However, with the wider adoption of mobile technology among both businesses and consumers, that number will rise to $14.4 billion, accounting for a fifth of global spending on Internet advertising by 2011.
Commenting on the release Phil Taylor, director of Global Wireless Practice noted: “The outlook for mobile advertising spend has significantly advanced in the past 12 months. The supply of advertising inventory is rapidly increasing as mobile publishers look to develop advertising as a revenue stream. Major mobile network operators like SprintNextel, Verizon Wireless and Vodafone have all accelerated plans to sell advertising within their mobile media channels and advertisers appear to be responding positively.” (image taken from AdBrite)