Looks like Big Blue’s jumped on-board the pro-rated early termination fee (ETF) bandwagon! AT&T Wireless has announced that they will be changing their ETF policy from a flat-rate fee to a pro-rated fee that is based on how much time is left on the contract.
So, if you’ve only got a couple months left on your contract, you can pay AT&T a much smaller ETF and get that hot, new phone you’ve had your eye on. Oh, and AT&T will now allow you to change your rate plan without having your contract extended.
It’s nice to see that the No. 1 US wireless carrier is starting to consider the consumer-side of their business. Or, maybe this is just a response to the recent Congressional hearing regarding early termination fees and locked handsets. Either way, consumers win.