Land Rover is all about riding the iPhone’s coat-tails – or at least it would seem that way by the look of their Land Rover LRX concept car. What better way to get your product noticed then by associating it with the iPhone? The Land Rover LRX will get some time in the spotlight at the Detroit Auto Show next month, but we got a bit of a head start of Motor City.
We’re not feeling the lines of this concept SUV all that much (a little too Ford-y for us), but we gotta give it up to Land Rover for making the iPhone an integral part of the LRX’s interior design. The iPhone is prominently displayed in the center console, and is used to complement the all the other LCD displays in the car.
We’re sure this car will never see anything close to a production line, but it would be great to see this level of iPhone integration in a future luxo-vehicle. BMW, Audi, Land Rover – anything from one of them would be just fine by us.
Keep reading for a few more pics of the Land Rover LRX.