Buongiorno has revealed plans to roll out it’s Mobile Social Networking service (called ‘Bing’) in several countries, including Australia, New Zealand, India, and Indonesia. This is after successful trials in South Africa and Austria, where 380,000 users were sending over 5m messages/week, and registering over 850,000 downloads – impressive numbers!
The Java app apparently combines the best of SMS and IM together, providing an open platform for Mobile chat. Because it’s Java it will run on pretty much most handsets, on most networks in the world – quite an advantage when you consider the limitations other services have.The target user group is 16-18 yr olds, however users up to the age of 28 are being targeted (I would imagine less accurately).
Oddly enough I was having a conversation about Mobile IM the other day with one of my colleagues, and we agreed our thinking was that we just want a service that we can use on Mobile, but that we already registered with (some years ago) on the interweb – you can probably guess which one 😉
But what say you – new app, interweb app adapted for Moby, or “No app thanks, I’ll just use SMS” ?!
[Via: Mobile Marketing Magazine]