mobilePeople has announced the availability of it’s “liquid Advertising Suite”, which is designed to present relevant adverts, both in terms of geography, and context. The suite includes the “liquid Ad Server”, “liquid Adsite Builder”, and “liquid SMS Links”. Additionally, the Suite is integrated to mobilePeople’s “liquid Mobile Search Platform”.
With the new Suite, ads can be targeted based on location, time, category, or keyword – wow, quite impressive! On top of that the user’s behaviour can also be tracked to affect the ads that appear in-session.
So, another Ad company, more Ads – I kinda like the idea of targeting, I’m just not so keen on the Ads! What say you, readership?
[Via: Mobile Europe]