New Juniper’s research titled “Mobile Ticketing & Coupons: Strategies & Markets 2007-2011” suggests that over 2.6 billion mobile tickets will be delivered to just over 208 million mobile phone users by 2011. Early trials, mainly led by mobile operators, are now migrating into commercial services that are controlled by the ticketing issuers themselves.
Benefits for the ticketing issuers include reduced cost, better security to help the fight against fraud and improved environmental footprint by reducing paper. Wide adoption by some of the major ticket-issuance companies such as Ticketmaster, British Airways and Tickets.com — but also the involvement of the key operators and technology providers such as O2, NTT, DoCoMo, Vodafone, Nokia and Samsung — is certainly encouraging for the sector.
Key findings from the report include:
- Savings for the airline industry of $500 million each year by migrating to mobile boarding passes
- A total of almost $87 billion worth of mobile ticketing transactions by 2011
- NFC will start to create traction from 2009 onwards.
The report summarised that 2007 had been an important and groundbreaking year for the sector with trials and commercial deployments expected to continue throughout 2008 and beyond… More information is available from Juniper’s website.