Over 58,000 teenagers (ages 11-18) in 31 countries were surveyed about their mobile phone manufacture of choice by Sulake of Finland, operator of the Habbo social networking site for teenagers. In 15 out of the 31 countries polled Nokia is number uno, but in places like UK, Germany, Denmark and Switzerland Nokia loses to Sony Ericsson, places where Nokia used to lead only 2 years ago. In the UK Nokia isn’t even number 2, that distinction goes to Samsung. The 40% global marketshare Nokia has doesn’t translate for this age group. Why is that?
Is the old sterotype that Nokia is a master of the low end, master of the high end, but ignore the middle still true today?
[Via: IT Wire]