HTC is something of a behind-the-scenes unknown here in The States. Sure, there’s probably a 50% chance that the smartphone in your Yankee pocket was made by HTC, but carriers in the US are fond of rebranding those handsets. Your carrier would have you believe that your Windows Mobile smartphone, be it the AT&T Tilt, Sprint Mogul, or T-Mobile Shadow, was developed in their own R&D labs and made exclusively for the carrier.
Well, it looks like HTC’s had enough. They’re getting set to step out from behind the carrier-shadows with a new marketing campaign for the US. With a full barrage of print, online, outdoor and TV advertising spots, HTC will be vying for a place in Americans’ hearts.
We’re glad HTC thinks highly enough of the US market to warrant a legit marketing push. Keep your eyes peeled for some HTC advertising!
Here’s the first bit of HTC marketing posted to YouTube: