We’ve already covered Blyk in the past and we’re glad to report their business model works, as the free, ad-supported mobile operator for the 16-24 year olds just announced that it has reached 100,000 members.
According to Blyk, members have embraced their concept so rapidly that annual member targets have been reached six months ahead of schedule. This in turn has established Blyk as a powerful new media for connecting advertisers with young people. Apparently, an average response rates on Blyk is 29%, “at a time when trust in other forms of mass advertising is falling.”
Blyk also plans to expand in the Netherlands in the second half of 2008.