Like they say, “if you can’t beat ’em, join ’em.” At least that’s what is seems like RIM is doing by looking to hire software developers for the Apple iPhone. A new internal job listing suggests that RIM is looking to bring its BlackBerry software to the iPhone – possibly even allowing the iPhone to access RIM’s popular push-email service.
“As part of a newly-created team, you’ll influence the development and design of BlackBerry software. This is a very confidential brand new team and a senior position within RIM so I can’t provide too many details. I guess you can figure out what it might be about though.”
The job listing and possible push to develop iPhone applications could be seen as conflicting with the firm’s push to pit the BlackBerry 9000, as well as the touchscreen “AK,” against the iPhone. But, if RIM is looking to compete with the iPhone, it might be in it’s best interest to seek alternative revenue channels by hopping on board the iPhone-train. It may not be a case of RIM not being able to beat Apple’s iPhone, but rather RIM may just be looking to cash in on the iPhone while pushing hard with their own iPhone killer.
“If you can’t beat ’em down, at least make money on ’em.”