ReCellular recently announced a new mobile phone recycling campaign with the goal to raise a minimum of $50,000 for the American Red Cross.
Apparently two in three Americans will replace their mobile phones with a newer model this year, and the vast majority of them will either keep their old phones in a junk drawer, or will add them to local landfills. ReCellular, on the other hand, wants to safely recycle these phones, while providing financial support for the Red Cross at the same time.
The program will include mobile phone donations from Red Cross supporters. Those who would like to participate can download a prepaid shipping label from the Red Cross Web site. For every cell phone collected and sold until October 31, 2008, ReCellular will donate $1 to the American Red Cross, with a minimum commitment of $50,000.
Commenting on the announcement, American Red Cross’s VP of Development Operations Lauri Rhinehart said: “We think this is a great way for people to support the mission of the Red Cross and protect the environment. We are thrilled to be the beneficiary of ReCellular’s campaign which reaches out to the consumer market to turn old phones into donations.”
If you have an old phone you want to throw away, check out on Red Cross’ website for more information.