To celebrate the 90th birthday of Nelson Mandela, his charitable organisations are launching an international premium SMS service to allow millions of people to text their own birthday message to the former South African president.
A mixture of shared and dedicated PSMS codes have been set up in over 20 countries around the world including the U.S., U.K., South Africa, Australia, Spain and Germany as well as many African nations making this one of the biggest premium SMS fundraising initiatives to be staged. Well wishers text their own message to their specific short code in country, receive a return thank you message complete with unique PIN allowing them to view their message securely online at www.happybirthdaymandela.com. The specially created birthday site also contains a raft of celebrity messages both written and filmed from Mr Mandela’s supporters around the world.
The campaign, which ends on Mr Mandela’s 90th birthday – July 18th, will raise funds for charitable organisations supported by the former South African president — including Nelson Mandela Legacy Trust, Nelson Mandela Children’s Fund, The Nelson Mandela Foundation and the Mandela Rhodes Foundation.
[Via: cellular-news]