Ngmoco is the newest mobile gaming start-up to hit the scene. With mobile gaming getting a renewed push from the iPhone, Neil Young decided it was time to leave his executive position at EA Games to form a new start-up aimed at making games exclusively for the iPhone. Apparently, a stagnated mobile games market was ripe for change and Young believes that “we are finally at the place where we can reinvent the experiences and the economics of the mobile games business.” Young adds that the mobile gaming industry “has been stagnant for a few years. I feel the iPhone is a real opportunity to change that industry.'”
Young rose to fame at Electronics Arts as the development executive responsible for the millions-sold success of the titles like “Lord Of The Rings” and “Sims 2.” After working on EA’s next big-hit, “Spore,” Young left the company to start Ngmoco.
Ngmoco will make and publish games for the iPhone, pushing the iconic Apple handset as a gaming platform poised to redefine the industry. Young looks at the iPhone 3G and the AppStore as perfect platforms to give mobile gaming the boost that the industry has so badly needed for the past few years.
But, that’s not to say that the iPhone and Mac OS in the mobile space will be the end-all be-all in terms of rejuvenating the mobile gaming market. Young is also looking to Google’s Android OS as another possible gaming platform worth developing for. Of course, we’ll have to wait for the platform to officially hit the scene before it’s viability as a gaming platform can be assessed.
Good luck, Neil and Ngmoco. We’re looking forward to mobile gaming of “Spore” caliber for the iPhone.